All posts by askaceo

Episode 49: The Tricky Art of Change Management



Whole tomes have been written on “change management” in the corporate sphere. While changing how humans think and behave is difficult, the process starts with the CEO addressing some basic questions for the organization. This week, Joel discusses what those questions are and why they form the necessary foundation of lasting collective change.

Sponsored by: Texas Mutual Insurance Company


Episode 48: Vulnerability and the CEO



“Vulnerability” has been a buzzword for years, but should the CEO care? When should the CEO disclose their emotions, fears, struggles to people in the organization? And what’s the line between being vulnerable and sharing too much?

Sponsored by: Texas Mutual Insurance Company


Episode 47: The Internal Triangle of Tension



Every business sells a product (or service) into a market. Thus arise three vital groups that form a triangle inside a business: sales, product, and marketing. As each of these divisions operates, natural tensions arise. Guess whose job it is to manage them? That’s right — the CEO. This week, Joel talks about how to manage sales, product, and marketing while running the overall business.

Sponsored by: Texas Mutual Insurance Company


Episode 46: The CEO as Chief Storyteller



Human brains are naturally drawn to stories as a primary way of understanding the world around us — and the role we play in it. This week, Joel discusses why CEOs should care about the art of storytelling and how they can use it to manage and lead more effectively.

Sponsored by: Texas Mutual Insurance Company


Episode 45: The Motivation Equation



How motivated are the employees in your organization? One of the most fundamental mistakes managers make at any level —including the CEO — is misunderstanding how natural human motivation works. In this episode, Joel Trammell discusses the breakthrough theory that reveals how an organization can build authentic motivation across the workforce.

Sponsored by: Texas Mutual Insurance Company 


Episode 44: Do You Need Full-Time Managers at Your Company?



When you’re in startup mode, every employee of your company is usually doing hands-on work. But as a company scales up, professional managers are required to coordinate, facilitate, coach, and much more. This week, we pick Joel’s brain about the stage of a business’s growth where professional managers become a necessity.

Sponsored by: Texas Mutual Insurance Company


Episode 43: Seeing Your Business Like the Customer Does



As CEO, it’s easy to get so caught up in doing your job that you lose connection with the customers who keep your business running. This week, Joel discusses how CEOs can stay in touch with the customer experience—and why doing so is important.

Sponsored by: Texas Mutual Insurance Company


Episode 42: Are Personality Assessments Worthwhile?



Personality tests and assessments are popular in many corners of the business world. But are the insights they deliver really useful in a business context? Should CEOs care about their teams’ Myers-Briggs type or CliftonStrengths themes? Hear what Joel has to say about it this week on Ask a CEO.

Sponsored by: Texas Mutual Insurance Company


Episode 41: How to Recruit Exceptional Executives



As CEO, one of your many responsibilities is directly managing the executive team. This week, Joel discusses the finer points of hiring executives who will make a substantial difference in company performance and culture.

Sponsored by: Texas Mutual Insurance Company


Episode 40: Employee Value Proposition



Hiring is not just about the candidate selling themselves to the employer—the employer must also communicate why it offers an environment where talented candidates can thrive and grow. This week, Joel discusses the concept of the “employer value proposition” and why CEOs should understand its effect on bringing in top talent.

Sponsored by: Texas Mutual Insurance Company